What is the numerological significance of the number 11? Is it merely a coincidence that these eerie events happened on September 11? Are there hidden meanings behind some of the circumstances?

September 11, 1226 – The Roman Catholic practice of public adoration of the Blessed Sacrament outside of Mass spreads from monasteries to parishes.

September 11, 1297 – Battle of Stirling Bridge: Scots jointly-led by William Wallace and Andrew Moray defeat the English.

September 11, 1565 – Ottoman forces retreat from Malta ending the Great Siege of Malta.

September 11, 1609 – Henry Hudson sailed into the Upper New York Bay, or New York Harbor, and the following day began a journey up what is now known as the Hudson River.

September 11, 1649 – Siege of Drogheda ends: Oliver Cromwell’s English Parliamentarian troops take the town and execute its garrison.

September 11, 1776 – British–American peace conference on Staten Island fails to stop the American Revolutionary War.

September 11, 1826 – Captain William Morgan is arrested in Batavia, New York for debt. This sets into motion the events that lead to his mysterious disappearance.

September 11, 1857 – The Mountain Meadows Massacre: Mormon settlers and Paiutes massacre 120 pioneers at Mountain Meadows, Utah.

September 11, 1921 – Nahalal, the first moshav in Palestine, is settled as part of a Zionist plan to colonize Palestine and creating a Jewish state, later to be Israel.

September 11, 1941 – Ground was broken for construction of the Pentagon.

Charles Lindbergh’s Des Moines Speech accusing the British, Jews and the Roosevelt administration of pressing for war with Germany.

September 11, 1973 – A coup in Chile headed by General Augusto Pinochet topples the democratically elected president Salvador Allende.

September 11, 1990 – Bush Senior gives New World Order speech to a joint session of Congress.

September 11, 2001 – Exactly 60 years after Pentagon construction began, two hijacked aircraft crash into the World Trade Center in New York City, while a third smashes into The Pentagon in Arlington County, Virginia, and a fourth into a field near Shanksville, Pennsylvania.

September 11, 2002 – The ‘Phoenix Project’ was charged with having the outermost offices of the damaged section occupied.

September 11, 2006 – For the fifth anniversary of the September 11, 2001 attacks, a memorial of 184 beams of light shone up from the center courtyard of the Pentagon, one light for each victim of the attack. In addition, an American flag is hung each year on the side of the Pentagon damaged in the attacks, and the side of the building is illuminated at night with blue lights.

September 11, 2008 – This Pentagon Memorial consists of a park on 2 acres of land, containing 184 benches, one dedicated to each victim. The benches are aligned along the line of Flight 77 according to the victims’ ages, from 3 to 71. The park opened to the public on September 11, 2008.

September 11, 2011 – A memorial at the site was opened to the public.

Believe it or not, there was a time when the entertainment industry was rather predictable. The 20th century was a golden era for television and advertising. Fast forward it to the present and you see a very fractured audience, as well as an industry that has become extremely complicated. It’s not just about broadcast, or cable, or satellite dish.

Streaming TV has created a whole new paradigm. The internet itself has offered new possibilities that were not available a few years ago. This contingency has made the game more intricate for analysis.

The Nielson reports have always been the standard, but a variety of new entertainment avenues seem to have muddied the waters.

On March 2, 2014, Nielson admitted in a statement that it had “uncovered a technical error that impacts national network television ratings over several months.” The ‘software fix’ to correct the issue was implemented on Oct. 9, 2014. Some national broadcast networks were misrepresented and the changes corrected the problem.

Not only have the mechanisms changed, the viewing habits are more scattered than ever. Social media has entered the arena, with our friends sharing what they watched the night before. There are layers of matter to wade through.

Audience fragmentation has increased because of these new mechanisms—DVD players, smart TV’s, smart phones, tablets, laptops, streaming media players, streaming media dongles, etc. The list continues to grow exponentially.

The factor that must be incorporated into ratings is content via video on demand, especially with mobile devices. Technological innovations bring forth different methods of offering content.

In mid-November, Nielson confirmed that a kit was going to enable a different way of measuring new types of media.

Advertising has to change, along with new types of media. Native content is the buzz and consumers are a bit puzzled by it, at least 66% of the crowd.

Digital providers have trouble with labeling, transparency, and methods of deployment. Branding is very important, but it’s difficult to master, due to a more sophisticated audience. Social media has made consumers smarter.

If the advertisement is too obvious, it may be construed as annoying. If not so obvious, the message could get lost. Monetization can be a problem.

And if the mass confusion and hysteria wasn’t enough, the concentration of media ownership is more troubling for consumers. Studies have verified that deregulation and consolidation have produced less content than before. Fewer voices in the local audiences are being heard, thus creating a disconnect with viewers.

Media cross-ownership is intense. Not long ago, AT&T acquired DirecTV for about $48.5 billion.

Before this, Comcast agreed to buy Time Warner Cable for $45 billion.

Both deals are mind boggling if you stop and think about it.

You’re not just dealing with TV anymore. You’re dealing with gigantic infrastructures which include TV stations, cable, satellite dish, broadband, wireless networks, internet companies, and much more.

Who could buy Netflix?