A recent Pew Internet report has confirmed that the market share for eReaders has doubled — from 6% in November of 2010, to 12% in May of 2011.
The report claims that since the beginning of tracking in April 2009, this is the first time that the e-book reader has reached double digit sales in the United States.
What’s an e-book reader? The Amazon Kindle
are basic examples, while there are many other types of eReaders on the market. The e-book reader is primarily a portable electronic device which is designed to read electronic books, newspapers, and periodicals. The obvious advantages of the reader over a book are weight, convenience, and portability.
Tablet computers such as the iPad, have not been selling as well as eReaders in the previous months. There was a difference of four percentage points in the report. However, this does not imply at all that the iPad is not selling well, because it has become a very hot seller for Apple. It simply means that more eReaders are being sold than tablets.
The eReader price wars are bound to weigh in on the sales of the reading device. Price drops have continued, most likely due to the posing threat of the digital tablet. Barnes & Noble recently announced the price drop of the Nook, with Amazon quickly responding to the challenge.
The iPad could potentially become a major problem for Amazon. While the iPad is still fairly expensive, its versatility is very attractive to buyers. The price difference between the two could prove to be an advantage for the Kindle
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Image: Tina Phillips / FreeDigitalPhotos.net
