Sina Weibo literally means “Sina microblogging” in the Chinese language. More commonly called Weibo, it claims 90% of the market share and includes more than 140 million users. Weibo is the most popular microblogging site in China.
Weibo is very similar to Twitter. Some call it a hybrid between Twitter and Facebook. You can share your intimate information with 140 Chinese characters. Some Weibo sites have photos and videos.
Weibo was launched in August of 2009 by the SINA Corporation (NASDAQ:SINA). SINA is an online media company and MVAS provider in the People’s Republic of China and for the global Chinese communities.
By August of 2010, there were 466 mainstream news agencies and 41 government departments that used Weibo.
China’s Weibo has become as popular as Twitter and Facebook has in the United States. Weibo claims 56.5% of the market share of active users, competing with Tencent and Baidu. Weibo has 5,000 companies and 2,700 media organizations that have climbed aboard.
To give an example how rapidly social media has spread around the world, Weibo had reached 40 million users in a little more than a year. No other media can even come close to this powerful stream of social networking.
To those who argue that China has not yet won the battle over censorship, social media has begun to break down those gigantic barriers hidden behind the Great Wall. The high-speed train crash in Wenzhou (Zhejiang province) in July proved that the censhorship bastion can be shattered into a million pieces.
Social media has even created an impact on the Communist Party in China, and has adequately affected the media. Citizen journalism has become quite a competitor to traditional jornalism because of the speed and the sheer volume of netizens on any given day. Since the train crash occurred, 26 million posts have been made about it!
We have finally reached golden the age of microblogging, the magnifying glass that has effectively eroded Chinese censorship.
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