Data On Demand Is Creating A New Market
Social media data is on sale now. If you are a member of Twitter or Facebook and you regularly indulge in social media, here’s a bit of trivia that might be compelling to you. Twitter is trafficking your tweets to at least two different marketers; those being Datasift and Gnip.
Twitter is one among the many that is being monitored. There are others and it appears that the integration is snowballing rapidly. Your social media data is being collected from websites such as Twitter, Facebook, and other similar sources. This data is filtered and will eventually be up for grabs to other companies. Do you feel violated yet?
The imported data is composed of your past two years of social media activity, including your real time updates. What type of input is being extracted? Locations, opinions, conversation topics, and even your visited links are documented.
Anyone recall Representative Anthony D. Weiner, and the infamous Weiner scandal? Insert recapitulation here. Your secrets are not really secrets at all.
Companies and individuals that can afford it will be able to access all of this data for a price — a form of intelligence if you will. This cornucopia of information could turn up some very valuable insights.
We are venturing through some unchartered territory here, because for the first time in modern history, we have the technology to gather and analyze the data. The potential, the possibilities, and applications could be analogous to buried treasure. The social media market could turn into a privacy issue in the end, however.
We’re talking about financial data, political events, musical tastes, trends, and lists that seem endless. Obviously, there’s going to be a lot of idle chatter that will mean nothing. And how to tell if someone is being truthful about the topic? There are many variants to consider.
